Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

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Insanely Simple

It embraces and communicates men core values of Apple. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Giving yourself an unfair advantage—using every weapon at your disposal—is segqll best way to ensure that your ideas survive unscathed. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity – and inspired him to help others benefit from it.

Insanely Simple by Ken Segall – review

This book could easily be a simple blog post with main ideas outlined. Share Facebook Twitter Pinterest. This may sound silly, but I always felt that innovation wasn’t secret of Apple’s success.

How to regulate segalp messy system.

Apr 27, Phil Simon rated it it was amazing Shelves: Business and finance books Steve Jobs Apple reviews. Apple goes to great lengths to create products that are simple for users; however, this quest for simplicity doesn’t make life simple for the people that create the products. Other companies believe in inclusivity. Thanks for telling us about simplee problem. Amazon Rapids Fun stories for kids on the go.


Insanely Simple by Ken Segall | : Books

I also really liked the idea of simplicity and everything there is about it. I am a big fan of simple and elegant ways of doing things. I enjoyed this book and would recommend this for nascent business owners and other entrepreneur students as the marketing strategies discussed could provide a plethora of ideas that one continue building upon. Most of the stories in the book are widely known. Positioning complexity as the villain of success, Segall focuses on the importance of simplicity.

Apple believes in secrecy — that they insanepy the knowledge, the smarts, the energy needed to make something really great that will win hearts and minds all on its own. Understanding how and why certain campaigns came about and succeeded or failed is valuable: May 18, Keith rated it it was amazing.

Thanks To Steve Jobs, Simplicity was a religion. E ulogised insanepy the greatest chief executive ever, Steve Jobs made Apple the world’s most valuable company before he died last October.

Free with Audible trial. That is, he’s an ad agency creative director who spent 10 long years on the NeXT and Apple accounts.

Using a simple, powerful image to symbolize the benefit of a product or idea aimple a sijple impression in the minds of customers. But the reward for this pursuit is passionate customers who appreciate not only Apple products but the values behind them. Simplicity is credited tremendously to Apple’ success. Feb 16, Suzanne rated it really liked it. Book 24 Insanely Simple 1 3 Feb 02, Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.


Disappointing book that promotes power of brutally direct communication and simplicity, and then proceeds to go into anecdotes of tiptoeing around Steve’s snap judgements, and packaging things so he might like them.

It’s primarily a book about marketing but there are some interesting stories about Steve Jobs and how Apple’s best marketing campaigns came about. Oct 28, Dmitry Rasnovsky rated it liked it.

Segal Simple reads as a vibrant, narrative modern business book. Overall glad I read it, but should have been half th It took me a while to read this book. Jobs, as he appears here, was more goal-oriented than socially dysfunctional, and keeping all non-essentials stripped away has long been a valid strategy for effective management.

To see what your friends thought esgall this book, please sign up. It is waste of time. What Would Steve Jobs Do? Interesting stories behind the iconic Apple advertising campaigns combined with some great advice on how to stay focused on the simple, even when it’s not easy.

Top Reviews Most recent Top Reviews. While it held few surprises for me, an admitted Applrophobe, to read it in black and white. Or, the excessive use of testing analytics to remove any element of risk — and most elements of impact.

Jony Ive Leander Kahney. May 01, Minutes Buy. Withoutabox Submit to Film Festivals. More by Ken Segall.