Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne. Crystallizing Public Opinion is a book written by Edward Bernays and published in . Larry Tye, The Father of Spin: Edward L. Bernays and the Birth of Public Relations; New York: Crown, ; ISBN ; pp. 96– CRYSTALLIZING. PUBLIC OPINION by. EDWARD L. BERNAYS. Counsel on Public Relations. Former Lecturer on Public Relations. andAdjunct Professor.

Author: Shaktikasa Dourr
Country: Chile
Language: English (Spanish)
Genre: Photos
Published (Last): 2 January 2014
Pages: 492
PDF File Size: 16.31 Mb
ePub File Size: 14.61 Mb
ISBN: 951-3-22405-536-2
Downloads: 86256
Price: Free* [*Free Regsitration Required]
Uploader: Zululrajas

Hordes of publicity agents served products and causes. They used many techniques, from instigating govern- ment investigations of edwrd malpractice to crusades such as that of Joseph Pulitzer in for greater publicity about business practices.

Crystallizing Public Opinion

In the American Society for the Promo- tion of Temperance initiated activities which later led to the prohibition movement and, in the 20th Century, to our unhappy experiment in enforced nationwide prohibition. Renaissance leaders paid close attention to the -public point of view. After that there are the instruments by which he broadcasts facts and ideas to the public; advertising, motion pictures, circular letters, booklets, handbills, speeches, meetings, parades, news articles, magazine ar- ticles and whatever other mediums there are through which public attention is reached and influenced.

Nothing quite whets the appetite for rare and collectible books like old and vintage cookbooks. Bernays quotes Trotter stating that herd mentality affects people all the time, not only when they are part of an actual mob in the deward. These different angles could appeal to different aspects of people’s identity:. Later my Memoirs, on which I am now working, will, I hope, be useful to the practitioners of tomorrow in enabling them to profit from l.bernys own experiences.

John Dickinson, a Pennsylvanian, was another impor- tant factor in building public support for the Revolution.

He points out the legal basis for the right to criticize plays and novels. Generally speaking, the relationship and interaction of the public and any movement is rather obvious.

The YMCA boasted edwafd press secre- tary as early as The commentaries of Julius Caesar furnish an example of history as a tool of public relations. The disunity of forces which seek to overthrow dominant groups is illustrated every day in every phase of our lives.


Business Week published its first special report on public relations on January 23,and an- other on October 1, Congratulatory editorials were printed in the rural and city journals of the crystallizin. The ballot became important.

Especially interested in public opinion are those companies—the public utilities —which especially are supposed to serve the public. There is not even any one name by which the new profession is characterized by others.

Full text of “Bernays, Edward L. Crystalizing Public Opinion ( ) (no OCR)”

Nor do federal or state laws decide who may or may not call himself a public relations counsel. Public opinion became more powerful. His salary was one which many bank presidents publid envy. The public relations counsel, called in on the case of Roumania, advised them to make these studies into interesting stories of news value.

The increase in advertising revenue strength- ened the newspapersijn the later period. It was evident to all who saw the pictures or read the story that this king had really stirred the affectionate interest of the bu elements that make up America. Future senator Ernest Grueningin a review vrystallizing “Higher Hokum”, asked whether persuading the public was much preferable to corralling them by heavier-handed means the “public be damned” approach —whether the end result would “be greatly different for the public which, while it no longer tolerates being ‘damned,’ guilelessly permits itself to be ‘bunked’?

It will hardly serve to still the prick of curiosity and conscience. In the Crysrallizing Ages, society was convinced that there were witches. In France, Blaise Pascal called opinion “the queen of the world.

Indispensible material for anyone who studies the subject. See other titles by this author available from Sdward Publishing. These factors encouraged interest in public re- lations, accelerated by the publication of Crystal- Using Public Opinion. The definition of “news” is not settled and varies from newspaper to newspaper. Simultaneous display of these citations was arranged for Bas- tile Day, July 14,by members of the Fifth Avenue Association.

Want to Read Currently Reading Read. While all this material had little direct bearing on the character of political life, it was a considerable factor in shaping public opinion.

The agencies of mass communication increased in size and number. Newspaper, radio, movies, theater but not TV having not been invented yet. Member, Executive Reserve, U.

Given, the author of an excellent textbook on journalism, does not mention the public relations counsel. Ivory Soap sculpting became popular by this point in time as well in order to get children to bathe regularly. Their expressed opinion, he believed, would definitely modify the bobbed hair vogue. The hotels of New York City discovered that there was a failing off of business and profits. Collective behavior, for some reason, did not receive the attention of students until the late 19th Century.


I was a staff member of the organization here and at the Paris Peace Conference. By introducing this new concept, Crystallizing Public Opinion demonstrated that good public relations depended not alone on words, but on action deserv- ing public support, and education of the public to acquaint it with such action.

The Eclair to-day calls on the new premier to ‘find his own Lord Riddell in the French diplomatic and parlia- mentary world, who can give the world the French interpretation. But as late as Horace Greeley was still protesting the so-called puff advertising.

The subways strive in this regard to create a feeling of sub. Business’ reputation suffered severely. Independent counsels whose functions ranged from those of press agent to those of management, shouldered some of business’ burden. The Public Be Damned — The expression of Cornelius Vanderbilt, the railroad man, “The public be damned,” described the times. This is a fairly horrifying manifesto, penned by the “father of public relations” who in the early- to midth century took the theories of his uncle Sigmund Freud and married them to both rhetoric and the logic of capitalism to invent a whole new occupation.

Lincoln expressed his concept of the vital nature of these activities when he said, “In this and like communi- ties public sentiment is everything. A growing realization of the importance of public opinion and the role of propaganda in in- fluencing it was evidenced by books containing sermons, dialogues and letters sometimes illus- trated with woodcuts and etchings which were peddled among the people by traveling booksellers.