Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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You can remove the unavailable item s now or we’ll automatically remove it at Checkout. By utilizing statistics to convey her argument, I understand that advertising companies choose models to best represent their products and companies reel in teenagers to increase their popularity by using branding.

Mar 06, Angus Mcfarlane rated it it was ok Shelves: She mainly focuses on the negative aspects of teens and not giving enough light to how teens are not brainless people. Close Report a review At Kobo, we try to ensure that published reviews do not contain rude or profane language, spoilers, or any of our reviewer’s personal information. Social media as we know it today didn’t exist at the time of this book’s writing, and there seems to be a rise in “mass-marketed DIY culture” as seen on websites such as Pinterest, Instagram, and Etsy.

See 1 question about Branded…. Rise of the Breast-feeding Obsessed”. The topic is important to discuss and the issues surrounding it ailssa to be told to a wider audience, I guess I just wasn’t it since I really wasn’t moved in any way.

Why Zero Dark Thirty divides the media in half”. Throughout the majority of Quarts analytic text, the style of analysis she utilizes, to incorporate statistics, reeled me into her opinion regarding her hatred for branding. How to Start Acting: Columbia University Directory of Classes. I taught this book to my class.

Branded: The Buying and Selling of Teenagers

This honestly looks like a book about bfanded human trafficking. She then brings in SAT testing, the need and desire to have “high quality” brands, parents desire for their kids to basically better themselves and collides these desires to have a better life, better opportunities for kids, desires to raise above, as essentially demonstrative of an increasingly branded young adulthood, when I’m brranded sure that’s basic human desire to be interested in these things. Quart turns a skeptical eye on the growing genius-building business that includes the Baby Einstein videos, the Scripps National Spelling Beeand IQ tests.


The book received generally favorable reviews.

Branded: The Buying and Selling of Teenagers by Alissa Quart

While Quart dismisses most teen writers, she takes a strong liking to JT Leroy claiming, “Of course, some of the new teen writing is actually impressive”, while not distinguishing him or his writing in any way from the others, save for beanded radical story about being a cross-dressing ‘street hustler’. Because I Was a Girl. The exaggeration in this book is ridiculous. Also, I found some of the things irrelevant, like there was one part when just suddenly, in the middle of reading, I checked what the book was called because I felt like I had Surprisingly uninformative, I already knew most of the things said within these covers.

Brand loyalty is m A good general primer on the premise of teenage marketing. The Nine Phases of Marriage. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today’s youth the same qaurt again. Nevertheless, by the end, readers should be able to spot certain youth demographics and deconstruct their branded worlds instantaneously—and with empathy and anger.

I felt that the book’s premise and argument was, well, simplistic consumer identity is a driving factor in teenage and tweenage lives Want to Read saving…. I understand the content of branding amongst teenagers and it did open my eyes to some things but it was not interesting and I feel like this was a paper she did bradned college and just expanded on it slightly so needless to say it was boring and awful to get through!

Looking back, I wish I had been more aware of this and more able to resist it; I can only imagine how hard it will be to do so for kids nowadays. Quart might be a good journalist, but that doesn’t mean that she can write a book.

Many of them complained about the writing style of “Branded” and rated it a low amount of stars. I would love to have my kids alidsa this book, but I do Definetly something I worry about happening to my kids.


Other editions – View all Branded: Preview — Branded by Alissa Quart. Recommended for those interested in early marketing to the young adult market, before the absolute explosion of social media.

Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into ‘friendships’ with teens in order to monitor what they wear, eat, listen to and talk about with each other. A new documentary about AIDS is the best one in the past few years”.

Refresh and try again. To top it off, Quart can’t seem to simply talk about the subject matter but finds the need to reflect upon her own adolescence through out allssa book. Just a moment while we sign you in to your Goodreads account.

Whiter Shades of Pale. For example, Quart says that tweens are easily fooled and will follow all advertisements they see or advertising in movies as well.

Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books

The non-fiction and scientific brandex she uses truly was the best persona to convey that branding is an issue that is continuously apparent in our world, and has affected bbranded to perceive society and the world of advertisements in a more critical way. Eye-opening and urgent, Branded exposes and condemns a segment of American business whose high-paid job it is to reduce teens to their lowest common denominator, to systematically sap youth of individuality and creativity.

She states on in peer to peer marketing that ki The idea behind this book is noble, and something I completely agree with, teenagers and youth increasingly being pulled into and manipulated by corporate culture, but ultimately Alissa Quart’s analysis, format of her argument, and her supporting points fall flat and hackneyed.