BRAG! The Art of Tooting Your Own Horn Without Blowing It. Peggy Klaus, Author . Warner $ (p) ISBN Remaining quiet about yourself or, worse, downplaying your successes leads to being underappreciated, or even allowing others to take credit. Written by Peggy Klaus, narrated by Peggy Klaus. Download and keep this book for Free with a 30 day Trial.

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Mar 26, Remaining quiet about yourself or, worse, downplaying your successes leads to being underappreciated, or even allowing others to take credit for your achievements. When done with grace and style, bragging promotes your best asset-you! It ain’t bragging if you done it. It’s not my father’s workplace anymore, or even the one many of your mothers may have entered in the s or ’80s.

The days of job security in exchange for loyalty and hard work are long gone. For most, this isn’t news. Yet many of us fail to recognize the value of self-promotion in maneuvering today’s volatile and unpredictable workplace. Given the constant changes-mergers, management shifts, downsizing-you simply must let people in the organization know who you are and what you are accomplishing. Otherwise you’ll be passed over for promotions, in succession planning, or when the company is determining the best performers during layoffs.

Even if you’re an ace at keeping your boss up to speed, remember, he or she might be gone tomorrow. You need to cover all your bases and stand out in the eyes of your boss’ boss and that boss’ boss and all the bosses right up to the big boss.

Your mission is made even more challenging when you consider what the Information Age has wrought: They have little-to-no time or any real need to pay special attention to you. As important as those on the inside of your company are for your survival, those on the outside are just as significant: Even seemingly stable companies can collapse overnight.

Just look at Enron and Arthur Andersen, among many others. Good self-promoters know this: They’re always planting seeds for the future. Karen, forty-two, a division head for a major global food corporation, is a good example.

Brag: The Art of Tooting Your Own Horn Without Blowing It : Peggy Klaus :

At an informal gathering, when asked how long she had been in the business and what she did, instead of the typical “I’ve worked with my company for fifteen years and run its dairy division,” she responded:. Who ever thought I’d be in the food industry, especially after my mom forced me all those years to eat Cheez Whiz?

I began working for my company in in brand management, working my way up to marketing bragg. Two years ago, one of the company’s other divisions was tootiny in the hole and they gave me the assignment of turning it around.

I didn’t really know where to start, so I began talking to people on the f loor. A lot of them had great ideas. From there, I got everyone involved and formed teams to pull in the tootkng disciplines and put together a strategic vision.

Today, I am the proud head of a dairy division that is number two in profitability worldwide. Smart self-promoters show up prepared. They value face time with others and are always ready with stories about themselves that break through the verbal clutter. They know that positive regard from others isn’t going to “just happen” on job interviews, at performance appraisals, during presentations, or at networking toting.

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And it’s unlikely to “just happen” tne marching into the CEO’s office and asking for an appointment to bfag how wonderful you are.

I am on a plane bound from New York to San Francisco and the thirty-something guy sitting next to me just blew it: He missed a golden opportunity to sell himself tootnig his company. We had struck up a conversation and were happily chatting away about living in San Francisco when I asked him, “So what is it that you do?

He didn’t continue, so I tried to engage him more by asking, “What’s your specialty in management consulting? I took on the exercise tootihg seeing if I could pull out some more information asking, “Who do you do it for? I was just about to ask another question when something inside me snapped. I thought to myself, I’m not asking a fourth question. I’ve done enough digging. He’s not making it interesting or fun for me to talk with him. The first response from many clients hearing about this casual airplane encounter is to rattle off possible reasons why this fellow wasn’t more forthcoming.

Maybe he was tired, or reluctant to start tooting his og horn on an airplane, afraid that he might divulge sensitive information to prying ears, possibly a competitor’s. While sometimes that may be true, in this case we were already having a conversation. So the point is, the road traveled by a lackluster self-promoter is paved with missed opportunities. You need to act like your best self even with strangers on airplanes and even when you don’t feel like it.

Before you quickly slam shut the book claiming this is exactly the reason you didn’t go brav sales, consider the following: Telecommunications didn’t know who I was.

I might have been a CTO of a company that could have used his consulting services.

Brag! The Art of Tooting Your Own Horn Without Blowing It

I might have been a recruiter who could come in handy one day when he’d gotten axed or one who was currently placing a specialist in the hottest new company in Silicon Valley.

He didn’t know that, in fact, I am a consultant who works with Fortune firms and could possibly introduce him to an executive of a company that could have become a major new account. He never found out. I wasn’t asking him to reveal the location of the Holy Grail. I was simply asking that he tell me more about himself.

If he had engaged me and talked about what he srt and got me excited about it, I might have been a good future contact. I might have handed him some business. At the very least, I would have remembered his story.

BRAG! The Art of Tooting Your Own Horn Without Blowing It

I’ve gone to spend a few days with braf friend in the hinterlands of western Massachusetts and I find myself in an unlikely place: The grand master, a Korean black belt, begins the class by asking the students to recite in unison the five themes by which to live. Lined up in military-style precision, each child exhibiting impeccable posture, they shout:. Don’t brag about yourself. Stating your value and accomplishments is risky because you might come across as pompous or make other people feel uncomfortable.

It’s safer and much more appealing to be humble and understated.

But will you get ahead? Humility is a virtue with biblical tooging spiritual roots that is taught the world over. In some areas of the world, such as Asia, humility is prized much the way we in America prize our freedom of speech. Early on we are taught humility for good reason.


Yhe haven’t developed the social skills to talk about our accomplishments and ourselves gracefully. Instead, as children we blurt out, “My daddy has lots of money,” “I’m better than you because. Our parents and mentors know it’s important to squelch this behavior right from the get-go or people aren’t going to like us. But the problem is this: Very few of us ever learn how to reconcile the virtue of tooting with the need to promote ourselves in the workplace.

Get those things right, it’s a slam dunk! There’s very little instruction on selling ourselves with ease and sincerity. Somehow we think if we personalize our message or get too excited, we are not being professional, when in fact this is exactly what makes tootibg effective self-promoters.

The tug-of-war between showing humility and showcasing our accomplishments is played out daily across working America, even in the brashest of industries.

Brag! The Art of Tooting Your Own Horn Without Blowing It

Recently, while conducting a workshop at a major Wall Street investment bank, I asked a group of young men and women to update me on any successes they had experienced since we’d last met when we worked on crafting more compelling sales pitches.

From the back of the room, I overheard one guy encouraging Patty, a twenty-six-year-old, perfectly coiffed junior banker to share her success story. With prodding from the whole group, she finally stood up. With her eyes directed toward the floor, her shoulders shaped like an orangutan’s, and in a whispery voice that barely rose above the white noise of the conference room, she said:.

Oh, well, it’s really nothing. It was a team effort. There was this guy who I had read about in the paper, so I wrote him and later called his assistant, who said he wanted to meet with me. I went in and told him about the services of the bank and what we could do for him.

He said it sounded interesting and asked where do we go from here? And I said, well, I’ll bring the portfolio manager and my senior banker with me and we’ll make an appointment. So we went back in two weeks.

I led off the meeting, but the senior person did most of the talking, and we got a call yesterday and he’s giving us ten million dollars.

And then she sat down. I asked the group for some feedback. The fellow who had initially urged her on was flabbergasted. You heard about this guy, you called him up, you met with him, and he gave you ten million dollars! You told it as if you had nothing to do with it. Quite frankly, you sounded like a wimp.

Patty replied, “Yeah, well, you know, a lot of people helped out. I didn’t want to sound like I was bragging and taking all the credit. Seeing that Patty was missing the point, I encouraged this co-worker to get up and act as though the story had happened to him. Oh man, I read about this guy in the paper. I got really excited about it. I wrote him a fabulous letter.